What is Greenbids?
Greenbids is a revolutionary platform that utilizes machine learning to minimize inefficiencies and enhance media performance, thereby contributing to the decarbonization efforts in digital advertising.
Features of Greenbids
- Saves 1000 tons of CO2 every month
- Drives sustainable media effectiveness across the ecosystem
- Empowers media effectiveness and scalability with an average increase of 27%
- Decreases ads carbon footprint using AI with an average reduction of 36%
How does Greenbids work?
Greenbids' unique solution tackles the issue of carbon emissions in programmatic advertising. With thousands of tech actors between marketers and publishers, and over 30,000 paths to buy the same inventory, Greenbids' AI-driven approach optimizes ad selection, reducing carbon intensity and increasing media effectiveness.
Benefits of using Greenbids
- Reduce carbon footprint: Greenbids helps advertisers and publishers minimize their environmental impact while promoting their brand.
- Increase media effectiveness: Greenbids' AI-driven approach enhances media performance, leading to better results for advertisers and increased revenue for publishers.
Frequently Asked Questions
What is the impact of programmatic advertising on the environment?
Programmatic advertising generates 2.6 million tons of carbon emissions yearly across 5 major economies, equivalent to the average emissions of 175,000 USA inhabitants every year.
Why is Greenbids necessary?
Approximately 40% of carbon resources allocated to programmatic advertising are lost, and 60% of campaign emissions come from display programmatic ad selection. Greenbids addresses these issues, providing a sustainable solution for the digital advertising industry.
How can I join the Greenbids mission?
Book a demo with our team members to learn more about how Greenbids can help you advertise better with less carbon.